The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nine Elms Lane, Pear Tree Street, Beech Street
Agency: FBA / Manchester
Client: Trees for London Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cartoon
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political / Public Service/Political Radio: Campaign
Brain
Agency: DM9 DDB / São Paulo
Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Two Things at Once
Agency: Abbott Mead Vickers.BBDO / London
Client: COI/DTLR Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Colleagues, Woman, Joseph
Agency: GeneratorBates / Auckland
Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single
Bruised Mannequins
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
What would you do - PM, What would you do - RJR, What would you do - PM #2
Agency: Clarity Coverdale Fury / Minneapolis
Client: Target Market Category: Public Service/Political / Public Service/Political Radio: Single
Computer, Hockey, Net
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Read this standing on one leg
Agency: Saatchi & Saatchi / Bangalore
Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Torture Device
Agency: Crispin Porter + Bogusky / Miami
Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Hockey
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
911
Agency: Arnold Worldwide / Toronto
Client: Canadian Psychiatric Research Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Baby Invasion, Box of Poison, Low Rider
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
David's Diary
Agency: Batey / Singapore
Client: Ministry of Home Affairs Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Downside, Flavor, Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Opening Hours, We don't have it, Big Brother, Siberia, Pray
Agency: Leo Burnett / Prague
Client: Museum of Communism Prague Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Starving
Agency: GSD&M / Austin
Client: Peace Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Driver's Ed. Boy
Agency: Rick Johnson & Company / Albuquerque
Client: New Mexico State Highway & Transportation Department's Traffic Safety Bureau Category: Public Service/Political / Public Service/Political Radio: Campaign
Dog Poo
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Chemotherapy, Dues, Improvisational
Agency: Allen & Gerritsen / Watertown
Client: Jazz Musicians' Emergency Fund Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Part 1, Part 2, Part 3
Agency: Blueflame / Guang Zhou
Client: Polytrade Paper Corporation..NOTE: Small type reads: "Hi, I'm Milky-Mulberry, one of the last two Milky-Mulberry trees in the tropical rainforest on the lower reaches of Amazon (before being made into this peice of paper) Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
CA, PanTone, Marker
Agency: Boone Oakley / Charlotte
Client: Spectrum Speakers Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Old Ladies, Marshmallow, Crime Reports, College Scholarships, Couch Marks
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Kisses, Movie, Party
Agency: Clarity Coverdale Fury / Minneapolis
Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Face, Leg, Chest
Agency: Colenso BBDO / Auckland
Client: Shire Skin Cancer Clinic Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Well-Adapted, Analyzed, Preserved
Agency: Kohnke Hanneken / Milwaukee
Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Smoke Grass, Graphite, Litter, Drink & Drive, Shoplifting
Agency: Leo Burnett / Prague
Client: Torture Museum of Prague Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Hindu, Israeli, Black
Agency: Ogilvy & Mather / New Delhi
Client: HOPE Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Countries, Rights, Dates
Agency: Saatchi & Saatchi / Madrid
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Computer, Hockey, Net
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Little, Dillingham, Baker
Agency: Young & Rubicam / Miami
Client: Abolitionist Action Committee Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Talk to Each Other
Agency: Banks Hoggins O'Shea FCB / London
Client: Institute of Practitioners in Advertising Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Trading Cards
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Stick
Agency: M&C Saatchi / Sydney
Client: Sydney Dog's Home Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Advent Calendar
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Bruised Ambassadors
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Arsenic, Ammonia, Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Linda, Linda 2, Desmonda
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation (JUST ARNOLD!!) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Agency: Batey / Singapore
Client: Singapore Red Cross Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cannons, Treasures, Earth's Surface, Seawater
Agency: Mullen / Wenham
Client: Peabody Essex Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Letter From Winnie, Plastic Pouch, Milk
Agency: Ogilvy & Mather / Johannesburg
Client: Read Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
White Toilets, Bantu Beer, Jailvan
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
My Mom's Going To Kill Me
Agency: BBDO / Atlanta
Client: Save the Children Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Crime Reports
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Movie
Agency: Clarity Coverdale Fury / Minneapolis
Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pyramid
Agency: DM9 DDB / São Paulo
Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Joao
Agency: Golo Publicidade / Maputo
Client: Red Cross Mozambique Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Lou Gehrig's Speech
Agency: Goodby, Silverstein & Partners / San Francisco
Client: The ALS Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Contergan
Agency: Ogilvy & Mather / Frankfurt
Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Benoxaprofen
Agency: Ogilvy & Mather / Frankfurt
Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2003 Advertising Gold Pencil
Agency:
FBA / Manchester
Client:
Trees for London
Title:
Nine Elms Lane, Pear Tree Street, Beech Street
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03061A
Award:
2003 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
NSPCC
Title:
Cartoon
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03068A
Award:
2003 Advertising Gold Pencil
Agency:
DM9 DDB / São Paulo
Client:
MASP Museum of Art of São Paulo
Title:
Brain
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03058A
Award:
2003 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
COI/DTLR
Title:
Two Things at Once
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03001R
Award:
2003 Advertising Silver Pencil
Agency:
GeneratorBates / Auckland
Client:
Amnesty International
Title:
Colleagues, Woman, Joseph
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
03071A
Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi New Zealand / Wellington
Client:
Women's Refuge
Title:
Bruised Mannequins
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03066A
Award:
2003 Advertising Silver Pencil
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Target Market
Title:
What would you do - PM, What would you do - RJR, What would you do - PM #2
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
03003R
Award:
2003 Advertising Silver Pencil
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Computer, Hockey, Net
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03062A
Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Bangalore
Client:
Terry Fox Foundation
Title:
Read this standing on one leg
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03064A
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Florida Department of Health
Title:
Torture Device
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03069A
Award:
2003 Advertising Silver Pencil
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Hockey
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03059A
Award:
2003 Advertising Silver Pencil
Agency:
Arnold Worldwide / Toronto
Client:
Canadian Psychiatric Research Foundation
Title:
911
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03002R
Award:
2003 Advertising Bronze Pencil
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Baby Invasion, Box of Poison, Low Rider
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
03072A
Award:
2003 Advertising Bronze Pencil
Agency:
Batey / Singapore
Client:
Ministry of Home Affairs
Title:
David's Diary
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03067A
Award:
2003 Advertising Bronze Pencil
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Downside, Flavor, Positive
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
03004R
Award:
2003 Advertising Bronze Pencil
Agency:
Leo Burnett / Prague
Client:
Museum of Communism Prague
Title:
Opening Hours, We don't have it, Big Brother, Siberia, Pray
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03063A
Award:
2003 Advertising Bronze Pencil
Agency:
GSD&M / Austin
Client:
Peace Council
Title:
Starving
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03065A
Award:
2003 Advertising Bronze Pencil
Agency:
Rick Johnson & Company / Albuquerque
Client:
New Mexico State Highway & Transportation Department's Traffic Safety Bureau
Title:
Driver's Ed. Boy
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03070A
Award:
2003 Advertising Bronze Pencil
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Dog Poo
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03060A
Award:
2003 Advertising Merit Award
Agency:
Allen & Gerritsen / Watertown
Client:
Jazz Musicians' Emergency Fund
Title:
Chemotherapy, Dues, Improvisational
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03358A
Award:
2003 Advertising Merit Award
Agency:
Blueflame / Guang Zhou
Client:
Polytrade Paper Corporation..NOTE: Small type reads: "Hi, I'm Milky-Mulberry, one of the last two Milky-Mulberry trees in the tropical rainforest on the lower reaches of Amazon (before being made into this peice of paper)
Title:
Part 1, Part 2, Part 3
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03359A
Award:
2003 Advertising Merit Award
Agency:
Boone Oakley / Charlotte
Client:
Spectrum Speakers
Title:
CA, PanTone, Marker
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03360A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Old Ladies, Marshmallow, Crime Reports, College Scholarships, Couch Marks
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03361A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MCASA
Title:
Kisses, Movie, Party
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03362A
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Shire Skin Cancer Clinic
Title:
Face, Leg, Chest
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03363A
Award:
2003 Advertising Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
William F. Eisner Museum of Advertising & Design
Title:
Well-Adapted, Analyzed, Preserved
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03364A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Prague
Client:
Torture Museum of Prague
Title:
Smoke Grass, Graphite, Litter, Drink & Drive, Shoplifting
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03365A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
HOPE
Title:
Hindu, Israeli, Black
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03366A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Madrid
Client:
Amnesty International
Title:
Countries, Rights, Dates
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03367A
Award:
2003 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Computer, Hockey, Net
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03368A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
Abolitionist Action Committee
Title:
Little, Dillingham, Baker
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03369A
Award:
2003 Advertising Merit Award
Agency:
Banks Hoggins O'Shea FCB / London
Client:
Institute of Practitioners in Advertising
Title:
Talk to Each Other
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03370A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Trading Cards
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03371A
Award:
2003 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Sydney Dog's Home
Title:
Stick
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03372A
Award:
2003 Advertising Merit Award
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Amnesty International
Title:
Advent Calendar
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03373A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi New Zealand / Wellington
Client:
Women's Refuge
Title:
Bruised Ambassadors
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03374A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Arsenic, Ammonia, Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03341A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation (JUST ARNOLD!!)
Title:
Linda, Linda 2, Desmonda
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03342A
Award:
2003 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Singapore Red Cross Society
Title:
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03343A
Award:
2003 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Peabody Essex Museum
Title:
Cannons, Treasures, Earth's Surface, Seawater
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03344A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
Read
Title:
Letter From Winnie, Plastic Pouch, Milk
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03345A
Award:
2003 Advertising Merit Award
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Apartheid Museum
Title:
White Toilets, Bantu Beer, Jailvan
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03346A
Award:
2003 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Save the Children
Title:
My Mom's Going To Kill Me
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03347A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Crime Reports
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03348A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MCASA
Title:
Movie
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03349A
Award:
2003 Advertising Merit Award
Agency:
DM9 DDB / São Paulo
Client:
MASP Museum of Art of São Paulo
Title:
Pyramid
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03350A
Award:
2003 Advertising Merit Award
Agency:
Golo Publicidade / Maputo
Client:
Red Cross Mozambique
Title:
Joao
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03351A
Award:
2003 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
The ALS Association
Title:
Lou Gehrig's Speech
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03352A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Doctors Against Animal Testing
Title:
Contergan
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03353A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Doctors Against Animal Testing
Title:
Benoxaprofen
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03354A
